These guidelines were devised under an in-house position.
As part of the first wave of Flink’s brand guidelines, I led the conception of the live action section of the motion (video) guidelines. The challenge was to create a look & feel symbiotic to Flink’s iconic graphic design, while introducing a more cinematic and human tone.
These guidelines were devised in coordination with marketing, brand, creative and motion design departments and helped the brand achieve global consistency with live action motion across their distribution channels.