This campaign was devised under an in-house creative lead position.
#SharedVision was an innovative case study campaign for Wunder Mobility’s global market.
The campaign primarily existed to serve the lower end of the funnel: highlighting various customer stories in different geographies, so any new prospect could easily identify themselves within the portfolio. Secondly, it acted as a brand recall/ refreshment tool via social media.
I strategised and conceptualised this campaign based on defined marketing objectives. With the Creative Team, I defined the look & feel. I provided creative direction across various mediums and was hands on with video components.
The campaign’s success was measured by website conversion and customer retention.
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