Yadea

#FullStory was a product launch campaign. Through Wunder Mobility, China’s Yadea could launch sharing ready vehicles onto the German market with premium capability between software and hardware - hence the “full story”.

The marketing campaign's most distinct characteristic was the slow roll-out formula, reminiscent of Tesla’s product launches. Using 3D animation and photographic content to tease the audience on social and PR channels. The campaign’s crescendo was a 360 launch for customer purchase.

I strategised and conceptualised this campaign based on defined marketing objectives. With the Creative Team, I defined the look & feel. I provided creative direction across various mediums and was hands on with video components.

This campaign’s success was measured by units ordered.