Yadea

#FullStory was a product launch campaign. Through Wunder Mobility, China’s Yadea could launch sharing ready vehicles onto the German market with premium capability between software and hardware - hence the “full story”.

The marketing campaign's most distinct characteristic was the slow roll-out formula, reminiscent of Tesla’s recent product launches. Using 3D animation and photographic content to tease the audience on social and PR channels. The campaign’s crescendo was a 360 launch for customer purchase.

Jared strategised and conceptualised this campaign based on defined marketing objectives. With the Creative Team, he defined the look and feel. He gave creative direction across various mediums and was hands on with video components.

This campaign’s success was measured by units ordered.