World Economic Forum

#WeAllMove was a reactive marketing campaign that launched at the beginning of the Covid-19 crisis. It allowed partners, most notably the World Economic Forum, to participate in a digital platform that connects health care workers to mobility providers for safe and affordable transport. It was devised for CRS and brand awareness.

The platform was launched through emotional motion-based storytelling and was supported by omni-channel design collateral. I named the campaign and personally wrote to core copy to set the tone of voice on route. 

I strategised and conceptualised this campaign based on defined marketing objectives. With the Creative Team, I defined the look & feel. I provided creative direction across various mediums and was hands on with video components.

This campaign’s success was measured by increased brand awareness through organic reach.